The court criticized the duo for allegedly publishing misleading advertisements despite their earlier undertaking to desist from such practices. Referring to their conduct as wilful disobedience, the court deemed the apology as insincere and deliberate.”We decline to accept this, we consider it a wilful, deliberate disobedience of the undertaking,” remarked Justice Hima Kohli, highlighting the seriousness of the matter.Despite senior advocate Mukul Rohatgi reading out Baba Ramdev’s affidavit expressing regret and seeking pardon, the court remained unmoved, emphasizing the need for the message to resonate within society. Additionally, the court rebuked Uttarakhand’s state licensing authority officials for delaying action on complaints against Divya Pharmacy since 2018.Baba Ramdev and Acharya Balkrishna, in their affidavits, expressed regret for the lapse and assured that such actions would not be repeated in the future. However, the court remained steadfast in its decision, scheduling further action against them for April 16.This latest development underscores the court’s commitment to upholding the rule of law and ensuring accountability, particularly in cases involving misleading advertisements that may impact public health and safety.In response to the court’s directives, Baba Ramdev and Acharya Balkrishna have been urged to file fresh affidavits and appear in person before the court. Last month, the court had issued a show cause notice to the duo after they failed to respond to earlier contempt proceedings.The court’s stern stance sends a clear message about the gravity of compliance with legal directives, especially in matters concerning public trust and consumer protection.